Nationalmockup

TEAM

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ROLE

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Visual Design

DURATION

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PROJECT GOALS

This was a type specimen project meant to celebrate and inform on the particular characteristics of a randomly assigned typeface. In addition, we needed to incorporate a randomly chosen typography term and a six-word memoir into our specimen. In the end, we would be printing our specimens using Risograph Printing, a silk screening-like method of printing that combines the look and feel of digital and traditional printing. It's a printer that often prints imperfectly, so we were asked to design the spread with this in mind.  

MY TERMS

I was given National, a modern typeface designed for long-form reading on screen. My term was the circumflex, a mark that is placed over vowels as an indication of pitch or tone. 
 
 

DESIGN DECISIONS

Because my type term was particular to vowels, I chose to showcase each vowel proudly, so that viewers would also be able to to see the details of each letter. I also chose to overlay the circumflexed vowels in order to embrace Riso Printing's limited color selection and imperfect printing. The overlapped pink and blue would create a purple, and Riso's offset printing would also give this an organic feel. Because the circumflex would have the most overlapped area, the purple would be the deepest and most prominent. Since National was meant for small, long-form reading, I also made sure paragraphs of text on the bottom of the spread. My six-word memoir came from a popular phrase we all learned in elementary school:

"A, E, I, O, U, and sometimes, the (peculiar) vowel, Y." 

DETAIL SHOTS

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Shoot me a message:

itshannahmei@gmail.com

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